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Who is the World No 1 SEO expert?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The world's number one SEO expert is currently Gary Illyes from Google, who heads the Search Quality department.


Search Engine Optimization (SEO) is an ever-evolving discipline and those at the top of their game are constantly shifting around. The current title holder of World No 1 SEO Expert may not stay in the position for long, but it’s always good to recognize the best practitioners in the industry. In this article we take a look at who holds the current title of World No 1 SEO Expert, what they do and why they stand out among their peers.

Who is the Current World No 1 SEO Expert?

The current holder of the title of World No 1 SEO Expert is Gary Illyes from Google, who heads up the search quality team within Google’s webmaster tools division. Gary has worked with Google since 2011 and has been involved in developing many aspects of its search algorithms and understanding how websites should be optimized for maximum visibility. His knowledge of SEO makes him well placed to lead on any technical changes that come into play over time, as well as advise on best practices for website owners looking to get more traffic from organic search results.

What Does It Take to Be a World No 1 SEO Expert?

It takes dedication, hard work and an intimate knowledge of both the theory behind optimization techniques as well as their practical application to be able to hold onto the title of world no 1 SEO expert. Gary Illyes is no exception, having spent countless hours studying all aspects of SEO related subjects such as content marketing, link building, keyword research and analytics to name but a few. Additionally he spends his time helping businesses understand how they can use these techniques to make sure their website reaches its full potential when it comes to organic search rankings.

What Has Made Gary Illyes Stand Out As A World No 1 SEO Expert?

There are many reasons why Gary Illyes stands out amongst other leading experts in his field; however there are three primary reasons that have set him apart from his contemporaries. Firstly, he has an immense depth of knowledge when it comes to all things related to optimizing websites for maximum visibility on search engines such as Google. Secondly, he is always quick to respond and provide advice or assistance when people need help understanding any aspect of search engine optimization or ranking on major search engines such as Google. Thirdly, he is very active in social media which means that he keeps up with any news related to the industry, allowing him to stay ahead of the curve in terms of what needs to be done in order to remain competitive in terms of organic search rankings.

What Other Factors Make Up An Excellent SEO Expert?

In addition to possessing an extensive knowledge base relating to optimization techniques and practices, there are other qualities that contribute towards making someone a successful and respected member within the industry. For example being willing to share insights on areas where others may be struggling can go a long way towards improving overall success rates for website owners trying to boost their presence on SERPs (search engine result pages). Additionally being highly communicative and engaging with clients ensures that everyone involved understands each stage clearly and can develop strategies together effectively going forward. Finally taking an interest in emerging technologies allows experts like Gary Illyes to ensure that whatever changes arise in relation to algorithm updates or new features within popular search engines such as Google can be incorporated quickly into ongoing strategies without compromising quality.

How Can Website Owners Benefit From Working With A World No 1 SEO Expert Like Gary Illyes?

For anyone looking to increase their online visibility through organic search results working with an expert like Gary Illyes provides invaluable insight into how they should approach this task correctly while also saving them considerable amounts of time by avoiding common pitfalls associated with optimization campaigns. His experience and expertise allow him to pinpoint weak spots quickly so that attention can be focused onto them immediately thus ensuring better performance sooner rather than later. Ultimately working with a world no 1 expert like Gary provides peace of mind knowing that all possible avenues are being explored thoroughly while avoiding any costly mistakes along the way.


In conclusion it’s clear that holding onto the title of World No 1 SEO Expert requires dedication, passion and plenty of hard work over extended periods - something which Gary Illyes possesses in abundance! Those looking for guidance when attempting to optimize their website for higher organic rankings would do well by enlisting his services given his unrivaled knowledge on matters pertaining to this area combined with years worth of experience dealing with clients from all backgrounds across various industries worldwide.

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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