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Which SEO technique should be avoided?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: All SEO techniques that involve keyword stuffing, link farming, and article spinning should be avoided.


Search engine optimization (SEO) is a process used to increase the visibility of a website in search engine results. It involves improving the content and structure of a site so that it appears higher in search engine rankings. SEO can be used to target specific keywords and phrases that are related to the topic of the website. The aim is to attract more visitors to the site, which will ultimately lead to increased sales or leads. However, there are certain SEO techniques that should be avoided if you want to maximize your chances of success. In this article, we’ll discuss which SEO techniques should be avoided and why.

What Is SEO?

Before discussing which SEO techniques should be avoided, it’s important to understand what SEO is and how it works. Search engine optimization is the process of optimizing a website so that it appears higher in search engine rankings for relevant keywords and phrases. This is done by making changes to the content, structure, and coding of a website so that it ranks better for those terms. It can also include other tactics such as link building and social media marketing. By optimizing a website for these terms, it can attract more visitors who are looking for information related to that topic.

What Are Some Commonly Used Techniques?

There are many different techniques that are commonly used when attempting to optimize a website for search engines. These include on-page optimization such as title tags, meta descriptions, internal linking, image optimization, etc; off-page optimization such as link building; and technical optimization such as site speed improvements and structured data implementation. Each of these techniques has its own benefits and should be used depending on the goals of the website owner.

Which Techniques Should Be Avoided?

While there are many different techniques that can be used to improve a website’s ranking in search engines, some should be avoided completely. These include:

Keyword Stuffing

Keyword stuffing is one technique that should be avoided at all costs. This involves cramming too many keywords into web pages or blog posts in an attempt to boost their ranking in search results. Not only does this make the content difficult to read but it also has negative effects on search engine rankings as well since Google penalizes sites that engage in this practice.

Link Farming

Link farming is another technique that should be avoided since it involves creating irrelevant links between websites in order to boost rankings. This type of activity is seen as spammy by Google and could result in your website being penalized or even removed from its index altogether.

Article Spinning

Article spinning is yet another technique that should never be employed when trying to improve your search engine rankings. This involves taking existing articles or pieces of text and “spinning” them so they appear unique but still contain all of the same information as the original source material. Not only does this create low quality content but Google will also penalize websites for engaging in this type of activity as well.

How Can You Avoid These Practices?

If you want to ensure your website doesn’t get caught up in any practices that violate Google’s guidelines then there are a few steps you can take:

1) Make sure your content is always original – avoid copying or “spinning” existing articles
2) Focus on providing quality over quantity – don’t focus solely on generating lots of backlinks
3) Monitor your backlink profile regularly – keep an eye out for suspicious activity
4) Don’t use automated tools or services – these often lead to unnatural link patterns
5) Stay informed about recent algorithm updates – this will help you stay ahead of any changes


To summarize, there are certain SEO techniques that should always be avoided if you want to achieve long-term success with your website. These include keyword stuffing, link farming, and article spinning, among others. If you follow best practices then you can ensure your site remains compliant with Google’s guidelines while still achieving great results in organic search rankings

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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