Setup a Call Today - Click Here

Which SEO should be avoided?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: It's important to be aware of the risks associated with black hat SEO tactics and how they can negatively affect your website. Common practices such as keyword stuffing, link buying, and cloaking should be avoided in order to ensure that your website is not penalized by search engines.


Search engine optimization (SEO) is an essential element of any digital marketing strategy. By optimizing a website for search engine results, businesses are able to increase their visibility on the web and gain more customers. However, there are some SEO techniques that should be avoided in order to prevent potential penalties from search engines. In this article, we’ll discuss which SEO strategies should be avoided in order to protect your business from unnecessary risks.

What is Black Hat SEO?

Black hat SEO is a practice used to manipulate search engine algorithms in order to achieve higher rankings for websites. These techniques often involve unethical methods or tactics that violate the terms of service set by search engines such as Google and Bing. As a result, these tactics can potentially cause severe damage to a website’s ranking or even result in it being banned altogether from appearing in search results.

Keyword Stuffing

One common black hat SEO technique is keyword stuffing – an act where content is saturated with keywords in an attempt to manipulate search engine rankings. This practice has become increasingly prevalent over the years due to its effectiveness in boosting organic traffic. Unfortunately, this tactic does more harm than good as it makes content difficult to read for humans and could lead to a penalty from search engines if detected. Therefore, it’s best to avoid keyword stuffing when creating content for your website.

Link Buying

Another popular black hat SEO practice is link buying – an act where people purchase backlinks from other websites in order to boost their own rankings on search engines. While this may seem like a fast way to improve your site’s visibility, it can also put you at risk of being penalized by search engines if caught. Additionally, link buying can also be expensive and time consuming as well, making it an overall ineffective strategy for improving your website’s ranking.


Cloaking refers to a technique where a website presents different versions of itself based on user agents or IP addresses used to access the page. This method is often used to deceive search engine crawlers into thinking that certain pages have higher relevance than they actually do, thus resulting in improved rankings for those pages. However, cloaking can be easily detected by search engine bots and will likely lead to a penalty if used on your website.

Blog Comment Spamming

Blog comment spamming is another black hat SEO tactic which involves posting irrelevant or off-topic comments on blogs in an effort to boost links back to one’s own website. Not only can this be annoying for readers of the blog but it can also result in a manual action taken against your website by search engines due to its deceptive nature. Therefore, blog comment spamming should be avoided at all costs in order to protect your business from any potential repercussions.

Hidden Text & Links

Hidden text and links refer to techniques which make use of HTML elements such as white text on white background or tiny font sizes which cannot be seen by human visitors but can still be read by search engine crawlers. This allows webmasters to add keywords into their webpages without users noticing them, thus artificially boosting their rankings on SERPs without providing any real value for visitors. Because of this, hidden text and links should always be avoided when optimizing a webpage for SEO purposes since doing so may attract penalties from major search engines like Google and Bing.

Duplicate Content

Duplicate content occurs when two or more webpages contain substantially similar information but have different URLs associated with them. While this may seem harmless at first glance, it can have negative implications for a website’s performance on SERPs as it could lead to lower rankings due to duplicate content penalties from major search engines like Google and Bing. Therefore, it’s important for businesses to keep track of their online content and ensure that each piece of content published is unique and valuable for both visitors and search engine crawlers alike.

Paid Links/Link Farms

Paid links (also known as link farms) are groups of sites created solely for the purpose of generating backlinks leading towards another website; typically ones owned by the same person/entity who created them in the first place. While this tactic can quickly generate backlinks and therefore help boost rankings on SERPs temporarily, these links are usually low quality and provide little value compared to high quality links generated through natural means such as guest blogging or social media engagement campaigns etcetera.. Furthermore, engaging in paid link schemes could also get you flagged by major search engines like Google and result in serious penalties imposed upon your business; thus making it wise not partake in such activities if possible.

Social Media Automation Tools

Social media automation tools are services designed with the purpose of automating posts across multiple social networks simultaneously with minimal effort required from the user themselves; allowing them save time while managing multiple accounts effectively at once etcetera… Although these tools may appear helpful initially, using them too much can make your profiles look spammy and unprofessional which will likely hurt your brand image instead of helping it; moreover you might even run into legal issues if you post copyrighted materials unknowingly via these services etcetera… Thus making it advisable not use them excessively if possible; rather invest time manually curating interesting content instead!

Article Spinning & Rewriting Software

Article spinning & rewriting software allow users take existing articles found online (or written themselves) then modify certain words/phrases automatically within those articles so that they appear unique enough pass plagiarism checkers - giving writers ability create “unique” pieces very quickly without having spend hours writing everything out manually etcetera… However despite its appeal amongst marketers due its speed/efficiency factor; article spinning & rewriting softwares are frowned upon by major search engines due their tendency produce low quality/unreadable content - thereby risking punishments such penalization or banning from SERPs altogether depending upon severity situation involved!

Doorway Pages & Gateway Sites

Doorway pages & gateway sites are separate standalone pages built exclusively for gaining organic traffic either through direct type ins browser address bar or specific searches made through any given SE (search engine). Such pages tend completely lack substance/purpose unless someone actively looks up something related topic discussed therein; rendering them almost useless anyone else apart aforementioned searchers (this includes SE bots crawling through respective websites too!). As such; most SEs don't take kindly doorway pages & gateway sites deeming them detrimental experience both users & bots alike - warranting punishment form said SEs ranging anywhere between simple removal entries from index until imposing permanent bans/penalties against domain hosting said gateways/doorways itself!.


In conclusion; there several forms black hat SEO out there which should absolutely avoided order maintain successful online presence long run! Practices mentioned above only scratch surface when comes nefarious tricks employed unscrupulous marketers seeking short term gains - many times cost victims dearly leaving lasting impression amongst both general public businesses trying maximize exposure available resources!. Best stay informed latest developments field stick legitimate ways getting better positioning SERPs next time think cutting corners… thank reading!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

Ready for Action?

Schedule a Digital Marketing Strategy Call today with our CEO!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram