Setup a Call Today - Click Here

Which backlinks should be avoided?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Backlinks that appear unnatural, come from untrustworthy sources, or violate search engine guidelines should be avoided.


When it comes to SEO and building your website's ranking on Google, backlinks are one of the most important components of any successful SEO strategy. It’s no secret that Google uses backlinks as a key factor when determining where a website should rank in their SERPs (Search Engine Results Pages). But not all backlinks are created equal, and some types of links can actually do more harm than good for your website. In this article, we’ll look at which backlinks you should avoid if you want to maximize your website’s ranking potential.

What Are Backlinks?

Before we dive into which types of backlinks should be avoided, let’s take a moment to review what exactly backlinks are and why they matter so much. A backlink is essentially an incoming link from another website to yours. When other websites link to yours, it signals to search engines that your site is relevant and trustworthy, thus improving your chances of ranking higher in the SERPs. So while it may seem like a simple concept, the importance of having quality backlinks cannot be overstated.

Why Do Some Backlinks Need To Be Avoided?

Now that we understand the importance of having high-quality backlinks pointing to our sites, let’s talk about why certain types of backlinks need to be avoided. There are three main reasons why avoiding certain kinds of backlinks is important for maintaining a healthy SEO profile:

  1. Unnatural Links: Unnatural links are those which have been artificially created with the sole purpose of manipulating search engine rankings. These could include links coming from paid or spammy websites or blog comments with irrelevant content. Search engines don’t take kindly to these types of links and may penalize your website for engaging in such practices.

  2. Untrustworthy Sources: Even if a link isn't considered “unnatural” by search engines, it could still be coming from an untrustworthy source that won't benefit your rankings in any way - such as adult websites or websites promoting hate speech. Search engines don't view these sources favorably either, so it's best to stay away from them entirely.

  3. Violating Guidelines: Lastly, there are certain practices which violate Google's guidelines for webmasters and can result in severe penalties for those who engage in them - such as link buying/selling or participating in link schemes. Engaging in any of these activities can lead to serious consequences for your website and its rankings on Google, so it's best to steer clear of anything that might fall under these categories.

Types Of Links To Avoid

Now that we know why certain types of backlinks should be avoided, let’s look at some specific examples of which links you should try and stay away from:

1. Paid Links & Ads

Paid links and ads are generally frowned upon by search engines since they can often be used to manipulate rankings and mislead users. If you're looking to build quality backlinks naturally then staying away from any kind of paid linking scheme is essential - including buying/selling text ads or sponsored posts with embedded links pointing back to your site.

2. Spammy Blog Comments & Forums Posts

Another type of link that you'll want to avoid is anything related to spammy blog comments or forum posts with irrelevant content meant solely for the purpose of gaining a linkback - also known as comment spamming or forum posting spamming respectively. Not only will these links not help improve your rankings but they can also potentially hurt them if enough people flag them as being suspicious or inappropriate for some reason.

3. Low Quality Directories & Link Farms

Low quality directories and link farms have long been used as a means of quickly building up a large number of incoming links without necessarily providing any real value for end users or webmasters alike - leading many search engines (including Google) to label them as being manipulative techniques that can harm both users and websites trying to game the system through such tactics. As such, any links coming from these sources should generally be avoided if you want to protect yourself from potential penalties later down the line.

4. Automated Link Generators & Spinning Tools

Automated link generators and spinning tools were popular amongst black hat SEOs looking for quick ways to generate thousands (or even millions) of low quality incoming links at once without putting in much effort - though these days they're increasingly being targeted by search engines as well since they pose an unacceptable risk to the overall web ecosystem due to their potential abuse by unscrupulous webmasters attempting rank manipulation via these methods . Thus, using such automated tools should typically be avoided unless absolutely necessary - preferably only after consulting with an experienced SEO professional first!


In conclusion, while getting high-quality incoming links can be incredibly beneficial for boosting your website's visibility on Google's SERPs; not all backlinks are created equal and some types should definitely be avoided if you want to maintain a healthy SEO profile for your site(s). Any links appearing unnatural, coming from untrustworthy sources, or violating search engine guidelines should not only be avoided but actively disavowed if possible - especially if found early enough before too much damage has been done!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

Ready for Action?

Schedule a Digital Marketing Strategy Call today with our CEO!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram