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What is your SEO salary?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The average salary for an SEO specialist is between $40,000 and $65,000 per year.

What Is SEO?

Search engine optimization (SEO) is the process of increasing a website's visibility in search engines through organic means. This involves optimizing the website structure and content to make it easier for search engines to crawl and index it. It also includes improving the website’s rankings in search engine results pages by using certain keywords, creating content that provides value to users, and promoting the website on social media platforms.

Factors That Impact Your SEO Salary

There are several factors that can impact your salary as an SEO specialist. These include experience, location, industry type, job title, and education level.


Experience is one of the biggest factors when it comes to determining an SEO specialist’s salary. An experienced SEO specialist may earn more than someone who has just started out in the field. The longer you have been working in this field, the higher your potential salary could be.


Location is another important factor when determining an SEO specialist’s salary. In general, salaries tend to be higher in major cities where there is more competition for jobs. However, salaries can vary greatly depending on the city or state where you work. For example, the average annual salary for an SEO specialist in San Francisco is $86,716 while the average annual salary for an SEO specialist in Oklahoma City is only $54,136.

Industry Type

The type of industry you work in will also affect your potential salary as an SEO specialist. Different industries often offer different levels of pay depending on the skill set required for each role. For instance, a medical SEO specialist may receive a higher salary than a retail SEO specialist because medical websites require more technical knowledge and expertise to optimize them correctly.

Job Title

Your job title will also have an effect on your potential earnings as an SEO specialist. Depending on the company you work for and what duties you perform on a daily basis, your job title could range from “junior analyst” to “senior strategist” which would result in significantly different salaries even within the same company.

Education Level

Lastly, your education level can have an impact on your potential earnings as an SEO specialist. Having a degree or certification in digital marketing or web development could potentially open up new opportunities with higher salaries as well as provide employers with added assurance that you have knowledge about how search engines work and how best to optimize websites for better rankings.

Average Salary of an SEO Specialist

On average, an entry-level position for an SEO specialist earns around $40K per year while senior-level positions can earn upwards of $65K annually depending on experience and other factors mentioned above. However, some companies may offer higher salaries based on their budget or size of their operations so keep this in mind when applying for any positions related to search engine optimization.

How to Increase Your Potential Earnings as an SEO Specialist

Although experience plays a big part in determining your potential earnings as an SEO specialist there are still ways to increase your earning power regardless of where you are currently at in terms of skillset and experience level. Here are some tips that could help you increase your potential earnings:

Gain Certification

One way to stand out among other applicants is by obtaining a certification related to digital marketing or web development such as Google Adwords Certified Professional or HubSpot Content Marketing Certification Program which shows employers that you have taken the time and effort to learn more about this specific area of expertise and demonstrates your commitment to staying ahead of the latest trends and techniques used in search engine optimization practices today.

Develop New Skills

Continuously developing new skills related to search engine optimization is essential if you want to stay competitive and increase your earning potential as an SEO specialist. Staying up-to-date with current industry trends by reading blogs or taking courses related to various aspects of search engine optimization will give you a better understanding of what works and what doesn’t when it comes to optimizing websites which will come in handy when performing tasks related to this field day-to-day.

Network & Build Connections

Building relationships with peers or people working in related fields is key if you want to increase your chances of landing higher paying positions down the line since networking events are great places for employers to find talent with specialised skillsets they might not be able to find otherwise. Furthermore having contacts within different industries can also help when looking for opportunities outside of traditional job postings which could potentially lead to bigger projects with higher pay rates due to increased demand for their services from clients seeking knowledgeable professionals like yourself who can provide valuable insights into their businesses' online presence strategies via data-driven decisions rather than guesswork tactics employed by less experienced professionals within this field resulting from lack thereof understanding how search engines work .


In conclusion, there are many factors that go into determining an individual’s salary as an SEO specialist including experience level, location, industry type, job title, and education level but ultimately it comes down to providing quality service backed by results proven track record showcasing demonstrable success rate during previous campaigns undertaken by said person then all these pieces fit together accordingly forming bigger puzzle capable projecting realistic image actual market worth somebody particularized set skills achieved through years hard work studying topics revolving around subjects such making sure backlinks obtained through third party sources considered reputable entities avoiding unsavory actions shadier agencies existing solely spam unsuspecting clients thus forcing prospective employers account factors like before finally reaching number both parties agree upon equitable all participants involved respective dealings equation balancing needs either side table transaction securely binding

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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