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What is the basic salary of SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The average salary for an SEO specialist in the United States is around $60,000 per year. This can range from entry-level positions making around $40,000 to more experienced professionals earning upwards of $100,000 or more.

What Is SEO?

Search engine optimization (SEO) is the practice of optimizing websites and content to increase visibility and rankings in search engines like Google, Bing, and Yahoo. It involves using various techniques such as keyword research, link building, on-page optimization, and content creation to improve a website’s ranking in search results. SEO helps businesses reach their target audiences by increasing organic traffic to their sites.

Who Can Do SEO?

Anyone with the necessary knowledge and skills can do SEO. While some individuals specialize in certain aspects of SEO (e.g., keyword research or link building), others are full-service practitioners who understand all aspects of SEO strategy and implementation.

Types of SEO Jobs

There are three main types of SEO jobs: agency/freelance work, corporate in-house positions, and contractor roles. Agency/freelance workers typically offer their services to multiple clients and may work remotely or at client offices. Corporate in-house positions involve managing a company's overall SEO efforts, while contractors often focus on specific projects or initiatives.

How Much Do SEO Specialists Make?

The average salary for an SEO specialist in the United States is around $60,000 per year. This can range from entry-level positions making around $40,000 to more experienced professionals earning upwards of $100,000 or more. Salary also depends on factors such as location, experience level, industry sector, size of employer, job title, and type of role (e.g., full-time versus freelance).

Factors That Impact Salary

Location is one of the most important factors that influence salary for an SEO professional. Professionals working in major cities like New York City tend to earn more than those based in smaller markets like Indianapolis or Austin. Additionally, experience plays a key role—the longer someone has been doing SEO work professionally, the higher their pay tends to be. Furthermore, employers often offer incentives such as bonuses and stock options to top performers which can boost earnings even further.

Entry Level Salaries

Entry-level salaries for SEO specialists start at around $40K per year depending on location and other factors mentioned above. As they gain experience over time and become proficient in different areas of digital marketing strategy (e.g., content marketing or link building), their salaries can rise up to around $60K per year or higher depending on demand for their skillset within a particular market or geographic area.

Mid Level Salaries

Mid-level salaries for SEO professionals usually range from about $60K-$80K per year depending on experience level and other factors such as job title and employer size/type. Those who have advanced technical expertise (e.g., coding) or specialized knowledge in areas like UX design may command even higher salaries at this level.

Senior Level Salaries

Senior level salaries for seasoned professionals with years of experience are typically much higher than those for entry-level employees – ranging anywhere from $80K-$150K+ annually depending on skill set, job title/responsibilities, employer type/size etc.. Furthermore many companies provide additional benefits such as performance bonuses which could significantly boost total compensation packages even further.

Executive Level Salaries

Executive level salaries are among the highest paid positions within the field of SEO; these positions require extensive experience and may include titles such as Head of Search Marketing or Director of Digital Strategy & Execution. Such executives often receive six figure annual compensation packages ($120K-$200K+) along with generous perks such as healthcare coverage and stock options – not including performance bonuses which can further add to total earnings potentials well beyond this baseline figure range mentioned here today!

Other Potential Benefits

Other than base salary levels discussed here today there are numerous other potential benefits associated with being employed within this space – chief among them being the ability to shape your own future via entrepreneurship opportunities available through becoming an independent consultant/freelancer offering your services across any number of sectors needing assistance when it comes to optimizing their online presence + visibility via good ol' fashioned search engine know how! There's nothing quite like the freedom associated with self employment 🙂


In conclusion it should be clear that just how much money you make when it comes to working in search engine optimization really depends upon a variety of factors - location being one such example but also experience level needed plus industry sector etc.. So if you're looking into getting into this line of work then make sure you research thoroughly before deciding what sorta route might best suit your needs going forward - only then will you truly know what kind of remuneration package awaits after signing that dotted line!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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