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What is SEO H1 and H2?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: H1 and H2 tags are HTML elements used in webpages to structure content for search engine optimization (SEO). The H1 tag is typically used as the page title, while the H2 tags are used to divide sections of the page into subsections.

What is SEO?

Search engine optimization (SEO) is a way of optimizing websites to rank higher on search engine result pages. It involves tweaking the content and technical aspects of a website in order to make it easier for search engines like Google and Bing to crawl and index the website's content.

By improving your website’s visibility in search engine results pages, you can generate more organic traffic to your site and increase conversions. A good SEO strategy should focus on both on-page and off-page optimization techniques, such as keyword research, link building, and content creation.

What Are H1 and H2 Tags?

H1 and H2 tags are HTML elements used in webpages to structure content for search engine optimization (SEO). They are also known as header tags or heading tags, since they define headings for sections of webpages. The most important tag is the H1 tag – this is typically used as the page title. Other heading tags, such as H2, H3, etc., are used to divide sections of the page into subsections.

How Do Search Engines Use Heading Tags?

When search engines crawl webpages, they take note of the heading tags on each page. By looking at these headings, they can get an idea of what topics are covered on that page, which helps them better understand its contents and determine how relevant it is for specific searches.

Google also uses heading tags to display titles and descriptions on their SERPs (search engine result pages). For example, if someone searches “How do I optimize my website for SEO?” Google will likely use the H1 tag from the top of the webpage as the title displayed in its results list.

Benefits Of Using Proper Heading Structure On Your Website

Using proper heading structure on your website has several benefits for both users and search engines:

Improved User Experience

Using headings helps organize content so that users can quickly scan a webpage and find exactly what they’re looking for without having to read through all of its contents. Additionally, using descriptive words in headings allows users to get an understanding of what’s being discussed without even clicking through to the page.

Increased Crawlability & Indexing

Search engines rely heavily on headings when determining what topics a webpage covers. By properly tagging sections with headings, you can help search engines identify which parts of your page discuss which topics, making it easier for them to crawl and index your content accurately.

Higher Rankings & Visibility In SERPs

Since headings play a large role in helping search engines understand a webpage’s topic, it stands to reason that pages with well-structured headings tend to rank higher than those without them. Moreover, by leveraging keywords in headings (in addition to other SEO techniques), you can further improve your rankings in SERPs.

How To Optimize Your Headings For SEO

There are several best practices you should follow when optimizing your headings for SEO:

Include Keywords

Whenever possible, try to include relevant keywords within your headings. This not only gives search engines more insight into what your webpage covers but also increases its chances of appearing higher up in SERPs when people search for those terms.

Make Sure Headings Describe Content Accurately

Not only should your headings contain relevant keywords but they should also accurately describe what’s actually covered within that section of the page. If you have headings that don’t match their corresponding content or aren’t relevant to what you’re discussing, then this could lead to lower rankings in SERPs or confuse visitors who come across your page.

Don't Use Too Many Headers On One Page

You want to keep your pages organized with enough headers but avoid overdoing it too much as this can become overwhelming for both users and search engines alike. Try not to exceed five headers per page unless absolutely necessary; any more than that can start becoming excessive and confusing for readers.

Avoid Duplicate Headings Across Pages

If you have multiple pages about similar topics on your site then make sure that each one has unique headers – don’t reuse them! Doing so will give both users and search engines duplicate information which won’t help either party understand what each page is about or why it should be ranked higher than others covering similar subjects.

Final Thoughts On SEO H1 & H2 Tags

Heading tags play an important role in helping both users and search engines better understand webpages – including which topics are discussed on them and why they should be ranked higher than other sites talking about similar subjects. When done right, properly optimized heading tags can improve user experience while simultaneously increasing visibility within SERPs – resulting in more organic traffic coming back to your site!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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