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What is first step for on page SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The first step for on-page SEO is to ensure that the website has been optimized for search engine crawling, indexing and ranking. This involves making sure that the website structure is correct, there are no broken links or errors, meta tags and titles are accurate, keywords are used correctly and content is of high quality.


Search engine optimization (SEO) can be a tricky business. It requires an understanding of how search engines work as well as specific knowledge about how to optimize webpages for maximum visibility. On page SEO specifically refers to optimizing individual pages in order to achieve higher rankings in search engine results pages (SERPs). In this article we'll cover what you need to know in order to get started with on-page SEO, beginning with the very first step.

What Is On-Page SEO?

On-page SEO is the process of optimizing individual webpages in order to make them more attractive to search engines and therefore improve their rankings in SERPs. This includes things such as keyword research and placement, meta tag creation, creating high-quality content and improving the overall structure of a webpage.

Why Is On-Page SEO Important?

On-page SEO is important because it helps search engines understand what a webpage is about and decide whether or not it should rank highly in SERPs. Without properly implemented on-page SEO tactics, a webpage will likely have trouble competing with other websites that have taken the time to optimize their webpages for search engine rankings.

What Is the First Step For On-Page SEO?

The first step for on-page SEO is ensuring that your website has been optimized for search engine crawling, indexing and ranking. This involves checking that all the necessary steps have been taken such as:

  • Ensuring proper website structure
  • Making sure there are no broken links or errors
  • Adding meta tags and titles which accurately describe each page
  • Including relevant keywords throughout the content
  • Creating high quality content that adds value to readers

Website Structure & Crawling Optimization

Making sure that your website's structure is correct and easy for search engines to crawl is essential for on-page SEO success. This means ensuring all internal links work properly, eliminating any unnecessary redirects, adding an XML sitemap and having a clear navigation menu hierarchy so users can find what they're looking for easily.

Broken Links & Errors

Another key element when it comes to optimizing a website for search engine crawling is checking that there are no broken links or errors. Search engines can’t follow links if they don't exist, so if there are too many 404 errors or missing images then this could be hindering your website's performance in SERPs.

Meta Tags & Titles

Meta tags and titles play an important role in helping search engines understand what a particular page is about. Make sure your meta descriptions accurately reflect each page’s content, as well as include any relevant keywords that you want to target in your on-page optimization efforts.


Including relevant keywords throughout your webpages' content can help improve their rankings in SERPs by signaling to search engines which topics these pages focus on. When implementing keywords into content it’s important to remember not to overdo it - using too many keywords can hurt rather than help your chances of achieving high rankings.

Quality Content

Creating high quality content that adds value to readers can also help boost your website's rankings in SERPs since search engines reward websites which provide useful information to visitors over those who just spam keywords throughout their content. Try to create interesting articles which are both informative and engaging; this will help attract more readers which will ultimately help drive up traffic levels too!

Testing & Tracking

Once you've completed all of the above steps it’s important to test out how effective your changes were by tracking key metrics such as organic traffic levels and keyword rankings. Keep track of these numbers over time so you can see if your on-page optimization efforts paid off or not. If you notice any drops then it might mean you need to revisit some of your previous steps and make some adjustments where needed.


On page SEO is an important aspect of any successful digital marketing strategy since it helps improve visibility within SERPs and increase organic traffic levels accordingly. The first step towards achieving optimal on page SEO performance starts with ensuring that the website has been optimized for search engine crawling, indexing and ranking; this includes things like making sure all internal links work properly, adding meta tags & titles which accurately describe each page, including relevant keywords throughout the content & creating high quality content that adds value to readers. After completing these tasks its essential to monitor progress through tracking various key metrics such as organic traffic levels & keyword rankings so you can adjust strategies if needed; doing this regularly can help maintain strong performance across SERPs & keep customers coming back for more!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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