Setup a Call Today - Click Here

What is a good ROI for SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: A good ROI for SEO can vary depending on the industry, but generally speaking a business should aim to generate at least twice as much revenue from organic traffic as they spend on their SEO campaign.

What Is Return On Investment (ROI)?

Return on investment (ROI) is an important metric used by businesses to measure the effectiveness of any investment. It measures the amount of money that a company or individual receives in return relative to what they have invested into it. In other words, ROI helps you decide whether or not something is worth doing.

Why Is Measuring SEO ROI Important?

Measuring the return on investment for your SEO efforts is important because it allows you to make better decisions about where and how much you should invest in SEO. If your ROI is too low, it may be time to rethink your strategy. Conversely, if your ROI is high then you may want to consider increasing your investment in order to take advantage of this success.

What Are Some Common KPIs Used To Measure SEO ROI?

There are a variety of key performance indicators (KPIs) that can be used to measure the return on investment for your SEO efforts. These include website traffic, organic search engine rankings, cost per click, conversions and sales, as well as customer lifetime value. Each of these metrics will provide different insights into how successful your SEO efforts are and how much money they are generating for your business.

How Do You Calculate SEO ROI?

The most basic formula for calculating SEO ROI is as follows:

SEO ROI = (Total Revenue Generated - Total Cost of SEO Campaigns) / Total Cost of SEO Campaigns * 100

This formula will give you an overall percentage that indicates how effective your SEO campaigns have been in terms of generating profit. It’s important to note that there are many factors that go into calculating a true ROI such as average customer lifetime value and cost-per-click (CPC). However, this simple formula should give you a general idea of the success rate of your campaigns.

What Is A Good Target For An SEO Campaign's ROI?

A good target for an SEO campaign's ROI varies greatly depending on the industry and size of the company. Generally speaking though, a business should aim to generate at least twice as much revenue from organic traffic as they spend on their SEO campaign. This means that if you invest $1000 in an SEO campaign, you should aim to make at least $2000 back from organic traffic generated through the campaign itself.

What Factors Affect The Success Of An SEO Campaign?

There are many factors that can affect the success of an SEO campaign including quality content, keyword research and optimization, link building, technical aspects such as website speed and mobile usability, user experience optimization, and more. All these factors play an important role in helping businesses get better visibility online and drive more organic traffic to their websites which ultimately leads to higher profits over time.

How Can You Maximize Your Website's Organic Traffic And Improve Your Overall ROI?

In order to maximize organic traffic and improve overall ROI, businesses must focus on improving all aspects of their digital marketing strategy such as content creation, keyword research/optimization, link building, technical optimizations such as website speed and mobile usability, user experience optimization, etc. Additionally businesses must also look into paid advertising strategies such as Google Adwords or Facebook Ads which can help them quickly reach new customers and boost their bottom line even further.

What Is The Best Way To Track Your SEO Campaign's Performance And Monitor Its Effectiveness Over Time?

The best way to track your SEO campaign’s performance over time is by using analytics tools such as Google Analytics or Hotjar which allow you to view detailed reports about visitors' behavior on your site and identify areas that need improvement or optimization so that you can maximize its potential over time. Additionally it’s also important to monitor relevant keywords with tools like Moz or Ahrefs so that you can keep up with changes in search engine algorithms which can often have drastic effects on rankings and overall organic traffic numbers if not taken into consideration when making strategic decisions about your campaigns moving forward.


At the end of the day measuring your return on investment for any type of marketing activity is essential for understanding its effectiveness over time and optimizing accordingly. With regards specifically to search engine optimization activities however determining a “good” ROI number will depend heavily on the industry being targeted; but generally speaking businesses should aim for at least double their initial investment when it comes to generating returns from organic sources via various tactics mentioned above such as content creation, keyword research/optimization, link building etc., coupled with smart usage of analytics tools & monitoring platforms in order ensure maximum profitability over time.

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

Ready for Action?

Schedule a Digital Marketing Strategy Call today with our CEO!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram