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What are the two types of SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The two types of SEO are On-page SEO and Off-page SEO. On-page SEO focuses on optimizing elements within a web page that affect its ranking, while off-page SEO involves activities to help the website gain visibility and authority outside the boundaries of the website.


Search engine optimization (SEO) is an ever-evolving field that helps websites rank higher in search results and attract more visitors. SEO can be divided into two main categories: on-page SEO and off-page SEO. In this article, we'll take a look at what these two types of SEO entail and how they work together to improve your site's rankings.

What is On-Page SEO?

On-page SEO is all about optimizing individual web pages for improved performance in search engines. It refers to any activity done directly on the webpage itself that affects its position in search engine results. This includes things like keyword optimization, meta tag creation, image optimization, internal linking, URL structure optimization, etc. All of these activities contribute to improving the relevance of a website’s content with regard to specific keywords, thus increasing its chances of appearing at the top of search results.

What is Off-Page SEO?

Off-page SEO is focused on activities that are done outside the confines of the website. It refers to activities that involve building relationships and gaining backlinks from other sites that link back to your own website. These activities include guest blogging, forum participation, press releases, directory submissions, social bookmarking, and social media engagement. By participating in these activities, you can build relationships with other sites and increase your visibility online which will ultimately lead to better search engine rankings for your website.

Why Both Types Of SEO Are Necessary?

On-page and off-page SEO are both necessary for achieving success with organic search engine optimization efforts. While on-page SEO focuses on optimizing individual webpages for improved visibility in SERPs (search engine result pages), off-page SEO works towards getting more attention from other websites by engaging in various online activities such as guest blogging or social media campaigns. Ultimately, when done correctly both on-page and off-page strategies will be necessary in order to see optimal results from your overall SEO campaign.

How To Do On Page Seo?

The key elements of successful on page SEO are keyword research, metadata creation, content optimization and internal linking structure optimization. When it comes to keyword research it is important to use tools such as Google AdWords Keyword Planner or Moz Pro’s Keyword Explorer to identify relevant phrases with high search volume but low competition. Once keywords have been identified then metadata can be created using tools such as Yoast SEO plugin or Scribe Content Optimization System. Finally content should be optimized according to the chosen keywords while also making sure not to stuff them excessively as this could harm readability and user experience resulting in lower rankings due to decreased click through rate (CTR). Internal linking structure should also be kept organized so users don’t get lost while navigating through the website thus improving user experience which again contributes positively towards ranking improvement goals set out by an effective on page seo campaign strategy.

How To Do Off Page Seo?

Off page seo involves activities such as guest blogging, forum participation or commenting on blogs or message boards related to one’s business niche/field; press release submission; creating social profiles; directory submissions; engaging influencers through PR outreach programs; content curation etc…all of which help build links pointing back at one’s website thus helping create awareness about their brand/website among internet users thereby leading to improved traffic figures over time which further translates into increased organic search engine rankings as well .

What Is Link Building?

Link building is an essential part of off page seo since quality backlinks help demonstrate trustworthiness & relevancy towards a certain topic or industry field thus boosting one’s chances for achieving higher rankings in SERPs than their competitors who might not have similar link sources directed towards them accordingly . However it is important not just concentrate only on quantity but also focus heavily upon obtaining quality links from authoritative & trustworthy sources too since those often count much more than hundreds or even thousands of poor quality backlinks coming from irrelevant domains or sources which may potentially bring harm instead due Google penalties imposed against excessive link building practices & other potential issues arising out of this exercise so caution must always be exercised here while performing any kind of link building effort simultaneously focusing hard upon acquiring only meaningful connections rather than meaningless ones

What Is Local Seo ?

Local Seo is another form of off page seo technique aimed at targeting customers within a local geographic area specifically through leveraging citation sources such as Yelp reviews , TripAdvisor ratings etc…in addition to optimizing map listings with appropriate titles descriptions & address information included inside each listing type via tools like Yext Powerscout or Moz Local -both being popular solutions for this purpose respectively . Local citations act as external signals used by Google & other major search engines for determining geographical presence of businesses along with authenticity & legitimacy scores associated with them so utilizing local seo techniques properly would definitely bring positive rewards towards organic search visibility improvements sought after optimally .

What Is Mobile Seo ?

Mobile Seo is an additional specialized form of optimization focused exclusively around adapting website designs & content structures specifically tailored towards mobile device usage where a majority number searches now originate daily currently compared few years ago priorly when desktop machines still dominated total numbers used then ..Adapting layouts properly around smaller screensize parameters becomes critical factor then alongwith streamlining loading times too & consequently providing best possible user experiences eventually reaps rewards multiplefold primarily because mobile versions tend to have higher click thru rates plus higher conversion rates sometimes as well based upon usability differences between desktops vs mobiles respectively .

What Are Structured Data Markup & Schema Tags ?

Structured data markup utilizes microdata format developed by schemaorg project containing HTML tags embedded within source code sections containing extra pieces regarding product info / event dates / organization profiles etc..which when added correctly then gets recognized easily by Googlebot crawlers thereby allowing rich snippets generation over SERPs displaying said information prominently further improving CTRs significantly coupled with opportunities extended through voice enabled devices usage widely becoming commonplace today usually .

What Is Technical Seo ?

Technical Seo refers to series of steps taken care off thoroughly ensuring faster loading speeds across all devices especially lower end ones experiencing considerable lag times compared more powerful models respectively alongside proper coding integration plus cross browser compatibility checks conducted regularly too generally speaking alongside taking security precautions necessary such as securing payment gateways availability if applicable at same time comprehensively ...Taking care technical aspects concerning website construction becomes very important aspect under consideration ultimately considering large scale impact generated positively positively owing special emphasis given over fast response times attained consistently enough over longer run largely thanks sheer power underlying implementation carried out efficiently throughout whole process completing entire task cycle methodically flawlessly every single time maintaining highest levels standards forever till infinity .....


In conclusion, both On-Page and Off-Page Search Engine Optimization are vital components for achieving success with organic search engine optimization efforts. On-page focuses on optimizing individual webpages for improved visibility in SERPs while off-page involves engaging in various online activities such as guest blogging or social media campaigns in order to increase visibility outside the bounds of your website itself. Link building is also a crucial part of off page seo since quality backlinks help demonstrate trustworthiness & relevancy towards a certain topic or industry field thus boosting one’s chances for achieving higher rankings in SERPs than their competitors who might not have similar link sources directed towards them accordingly . Moreover there are specialized forms of optimization

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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