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What are the two types of SEO techniques?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The two main types of SEO techniques are on-page and off-page. On-page focuses on optimizing content, keywords, images, and other elements to improve your search engine rankings. Off-page involves activities such as link building and social media marketing to build your website's reputation and visibility in the eyes of search engines.


Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by improving the visibility of a website or web page to users of a web search engine. This is done through different methods like writing content that contains relevant keywords, making sure all pages are indexed correctly, creating an effective navigation structure, utilizing heading tags appropriately, ensuring fast loading speeds, optimizing image sizes and file formats, etc. While these are important elements for any SEO strategy, there are two main categories of SEO techniques - on-page and off-page optimization.

What Is On-Page SEO?

On-page SEO is all about optimizing the content and other elements within a webpage to make it easier for search engines to understand what the page is about. It includes everything from keyword research and selection to using meta tags, internal linking, optimizing titles & descriptions, using proper headings, adding structured data markup, and more. All of these techniques help to ensure that the page is properly indexed by search engines so it can rank higher in SERPs (search engine result pages).

What Is Off-Page SEO?

Off-page SEO refers to activities that occur outside of your website in order to increase its visibility in SERPs. This includes things like link building (gaining links from external websites), promoting content via social media platforms, blog commenting & guest blogging, etc. These activities are designed to create awareness of your brand among potential customers as well as build trust with search engine crawlers so that they view your website as being more authoritative and trustworthy than others.

Benefits Of Using Both Types Of SEO Techniques

The benefits of combining both on-page and off-page SEO techniques are numerous. By focusing on both aspects you’re able to create a holistic strategy that maximizes the reach of your content while also increasing its authority in SERPs. You’ll also be able to track progress easily because each activity will be clearly defined within your plan. Finally, since these techniques involve improving user experience as well as providing useful information for search engines, you’ll see an overall boost in organic traffic over time.

Strategies For Implementing On-Page SEO Techniques

When it comes to implementing on-page SEO strategies there are several steps you should take. First, conduct keyword research in order to identify words & phrases related to your topic/industry that have high search volumes but low competition levels – this will give you an advantage when competing for those terms in SERPs. Next create content around those keywords & phrases including them naturally throughout the text without compromising readability. Also ensure all images & videos are optimized with appropriate titles & alt tags so that they can contribute positively towards overall rankings. Finally use structured data markup where applicable – this helps search engines better understand how a particular page relates to certain topics which can lead to improved results in SERPs too.

Strategies For Implementing Off-Page SEO Techniques

When it comes to implementing off-page SEO strategies there are several tactics available too. Start by creating accounts on popular social media platforms like Facebook & Twitter then share content regularly across these channels – this helps increase exposure & awareness among potential customers as well as improving brand perception with search engine algorithms. Additionally build relationships with industry influencers – getting them involved with either sharing or linking back to your content can be extremely beneficial for boosting visibility in SERPs quickly. Finally work on gaining backlinks from reputable sources – whether it’s through press releases or guest posting opportunities obtaining quality links from trusted sites can really help push your site up in rankings for competitive keywords & phrases!


In conclusion combining both on-page & off-page SEO techniques into one comprehensive strategy provides numerous benefits for improving visibility & authority within SERPs. However it’s important not to get too caught up in technical details – focus instead on creating compelling & engaging content that resonates with readers while following best practices outlined here whenever possible!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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