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What are the two techniques of SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The two main techniques of SEO are on-page optimization and off-page optimization.

What is SEO?

Search engine optimization (SEO) is a set of strategies used to increase the visibility of a website or web page in organic search engine results. SEO seeks to make a website more appealing to search engines so that it ranks higher for relevant queries, resulting in an increased number of visitors to the site.

Why Should You Care About SEO?

The importance of SEO should not be overlooked by any business that has an online presence. With more and more people turning to search engines as their primary source of information, optimizing your site for search can help ensure that potential customers are able to find you quickly and easily. Additionally, businesses who take the time to optimize their sites will enjoy higher rankings, which leads to increased visibility, credibility, and brand recognition.

What Are The Two Techniques Of SEO?

When it comes to SEO, there are two primary techniques that must be employed - on-page optimization and off-page optimization. Both are important for achieving optimal results, so understanding what each technique involves is essential for any business looking to maximize their search engine rankings.

On-Page Optimization

On-page optimization refers to the changes made directly on a website in order to improve its ranking in search engine results pages (SERPs). This includes such things as keyword research and selection, meta tag creation, content creation and optimization, image optimization, page titles and headings, internal linking structure, sitemaps, and other factors related directly to the design and structure of a website. It's important to note that on-page optimization alone cannot guarantee high rankings; rather it serves as a foundation upon which off-page optimization can build.

Off-Page Optimization

Off-page optimization refers to activities performed outside of a website in order to improve its ranking in SERPs. These activities include link building campaigns (where other websites link back to yours), social media promotion (such as tweeting about your website or posting it on Facebook), blogging, press releases, directory listings, article submissions, local citations (such as getting listed in Yelp or Yellow Pages), and much more. By engaging in these activities you can build up authority with search engines, thus improving your overall rankings.

How Can You Utilize These Techniques To Improve Your Search Rankings?

Utilizing both on-page and off-page SEO techniques is essential for any business looking to achieve maximum exposure through organic search engine rankings. Here are some tips on how you can get started:

  1. Conduct keyword research and select relevant keywords that have high search volume but low competition; use these keywords throughout your site in the form of meta tags, titles, headings, content text etc.;
  2. Create quality content regularly that is rich in relevant keywords; this will help boost your rankings while also increasing user engagement;
  3. Take advantage of social media platforms by promoting your content across multiple channels; this will help drive additional traffic back to your site;
  4. Participate in link building campaigns where other websites link back to yours; this will increase your authority with search engines;
  5. Submit articles and press releases to reputable sources; this will help create further awareness about your brand;
  6. Make sure you are listed correctly in local directories such as Yelp or Yellow Pages; this will give you additional exposure within specific geographic regions;


    By following the above tips you can begin implementing effective on-page and off-page SEO strategies that will lead to increased visibility in organic search engine results pages over time. Remember that while these strategies may require an investment of time upfront they will pay dividends down the line if done correctly. Good luck!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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