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What are the 7 types of SEO?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: The seven types of SEO are technical, on-page, off-page, local, content, mobile and voice search.


Search Engine Optimization (SEO) is the practice of optimizing a website to achieve higher rankings in the organic search engine results pages. It involves both on-site and off-site techniques that help improve the visibility of your website in the SERPs. This article will discuss the seven main types of SEO and how they can be used to increase your website's visibility and ranking.

Technical SEO

Technical SEO refers to all of the processes involved in improving a website’s technical performance. These include optimizing URLs, metadata, images, site speed, security protocols, server location and more. By making sure your website’s technical aspects are optimized for search engines, you can ensure it ranks better in the SERPs.

On-Page SEO

On-page SEO refers to all of the optimization tactics used on a web page or website to increase its visibility in the SERPs. These tactics involve keyword research and analysis, content optimization, meta tags optimization, URL structure optimization and other such measures. By optimizing your on-page elements, you can make sure your content is visible to potential customers and rank higher in search engine results.

Off-Page SEO

Off-page SEO involves activities outside of your website that can affect your rankings in the SERPs. This includes link building, content promotion and social media marketing. By increasing your presence on external websites with quality links and engaging content, you can improve your authority among search engines and rank higher in their results pages.

Local SEO

Local SEO focuses on optimizing a business for local searches related to its products or services. It involves listing a business on online directories like Yelp and Google My Business as well as using local keywords in content to improve its visibility in local searches. By optimizing for local searches, businesses can target potential customers who are located nearby them geographically.

Content SEO

Content SEO refers to all of the optimization tactics used to optimize written content for search engines. This includes keyword research and analysis, writing quality content with relevant keywords, optimizing titles and descriptions as well as using internal linking strategies within the content itself. Content SEO helps make sure that potential customers find your content when they perform searches related to it.

Mobile SEO

Mobile SEO is focused on optimizing a website for mobile devices such as smartphones and tablets. This includes ensuring fast loading speeds, easy navigation and responsive design across multiple platforms as well as creating dedicated mobile versions of webpages if needed. Mobile optimization is becoming increasingly important given the growing number of people accessing websites from their phones rather than desktop computers.

Voice Search SEO

Voice search is quickly becoming popular due to advancements in speech recognition technology. As such, voice search optimization has become an important part of modern SEO strategies too. To optimize for voice searches, one needs to focus on long tail keywords (which are more likely to be used by users performing voice searches), use structured data markup (to make sure search engines understand the context behind queries) as well as pay attention to user intent when crafting content (as people ask different questions while searching by voice compared to text).

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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