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What are SEO keywords?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: SEO keywords are words or phrases that describe the content of a webpage and help search engines understand what the page is about, thus allowing them to better rank it in their results.

What are SEO Keywords?

SEO stands for Search Engine Optimization. It refers to techniques used to improve the visibility of a website or web page on search engine result pages (SERPs). The aim of SEO is to increase organic (unpaid) traffic to your website.

At its core, SEO involves optimizing content so that it is more likely to be seen by users searching for related topics. This can involve using certain keywords and other techniques to ensure your site is at the top of SERPs when relevant searches are conducted.

Why Are SEO Keywords Important?

Keywords play an important role in SEO because they tell search engines what your webpages are about. If you use relevant keywords in your content, search engines will be able to better understand it, thus ranking your page higher than those without such keywords.

Using SEO keywords effectively will also enable you to reach potential customers who are searching for specific terms related to your business or services. In short, keyword optimization helps make sure your content reaches the right people at the right time.

How Do I Choose SEO Keywords?

Choosing the right SEO keywords for your website isn’t always easy; there’s no one-size-fits-all solution. However, here are some tips that can help guide you through this process:

  • Research: Spend time researching topics related to your industry, products/services, customer needs and interests, etc., in order to find relevant keywords that could bring visitors to your site.
  • Identify Your Target Audience: Think about who your target audience is and how they might phrase their searches when looking for information related to what you offer.
  • Use Online Tools: There are various online tools available (e.g., Google Ads Keyword Planner) that can provide you with useful insights into which keywords are most popular among internet users as well as suggest new ones based on trends and data.
  • Monitor Your Competitors: Keep track of what keywords competitors in your niche are targeting and consider adopting some of them if appropriate.

    What Types Of Keywords Should I Target?

    When choosing keywords for SEO purposes, it’s important to focus on both short-tail and long-tail keywords. Short-tail keywords typically consist of one or two words while long-tail keywords include three or more words. While long-tail keywords tend to have lower search volumes, they often yield higher conversion rates since they are more targeted and specific compared to short-tail keywords.

You should also consider “LSI” (Latent Semantic Indexing) keywords which refer to terms that have similar meanings but slightly different wordings from the primary keyword(s) being targeted by a particular webpage or piece of content. This type of keyword can be helpful for expanding the reach of your content and increasing its chances of appearing in SERPs beyond just the main keyword(s).

Tips For Using SEO Keywords Effectively

Once you’ve identified which SEO keywords you want to target, there are several best practices that can help maximize their effectiveness:

  • Integrate Them Into Content Naturally: Don’t stuff too many keywords into your content; instead, integrate them naturally into sentences where they make sense contextually speaking.
  • Balance Quantity & Quality: Make sure there is enough variety in terms of quantity (i.e., don’t overload one page with too many variations of the same keyword) as well as quality (i.e., pick relevant ones with high relevance scores).
  • Create Unique Meta Descriptions: Don’t forget to create unique meta descriptions that include at least one or two key phrases from each page in order to give users a better understanding of what they will find when clicking through from SERPs.


    In conclusion, SEO keywords play an important role in helping search engines understand what webpages are about so that they can rank them properly in their results pages. Choosing effective SEO keywords requires careful research and consideration as well as ongoing monitoring and optimization efforts once implemented into a website’s content strategy. Following these steps will enable businesses to get the most out of their keyword efforts and gain more organic traffic over time!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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