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What are basic SEO tools?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Basic SEO tools include keyword research, analytics and tracking, content optimization, backlink analysis, rank tracking, website auditing, page speed testing, search engine submission, local listing management, and site structure analysis.


Search Engine Optimization (SEO) is an ever-evolving practice used to help websites get noticed by potential customers and clients through improved search engine ranking. There are many different tools available for use in improving a website’s performance on the internet. In this article, we will take a look at some of the basic SEO tools that can be used to improve a website’s rankings and visibility.

Keyword Research

The most important tool when it comes to SEO is keyword research. This involves researching the words and phrases that people are using to search for products or services related to your business. By understanding the terms that people are searching for online, you can create content that is more likely to be seen by your target audience. Additionally, you can identify keywords with higher competition which may require additional effort to compete against other sites using those same terms.

Analytics & Tracking

Another basic SEO tool is analytics and tracking software. These programs allow you to track the performance of your website over time so that you can identify any changes in traffic or rankings. They also provide insights into user behavior such as which pages are visited most often or what type of content receives the highest engagement from visitors. Knowing this information can help you tailor your website to better serve your target audience and increase conversion rates.

Content Optimization

Content optimization is another key part of successful SEO practices. This involves making sure that your webpages contain high-quality content that is relevant to your industry as well as optimized for specific keywords. Additionally, optimizing images and videos can help boost organic rankings by providing users with an enjoyable viewing experience while they browse your website.

Backlink Analysis

Backlinks are links from external websites that point back to yours. These links signal to search engines that your website is a trusted source of information and will therefore increase your chances of appearing higher in search results pages. Performing backlink analysis allows you to see who else is linking to your website so that you can determine if there are any areas for improvement or relationships worth exploring with potential partners or sponsorships.

Rank Tracking

Rank tracking tools are essential for monitoring how well a website is performing on search engines compared to competitors’ websites within its industry. It provides data regarding which keywords are bringing in traffic as well as identifying new opportunities based on changing trends in search query volumes over time. Additionally, rank tracking software helps identify drops in ranking so that corrective action can be taken quickly before too much damage is done to organic traffic numbers.

Website Auditing

Website auditing helps identify any technical issues with a website’s code or design that could be hurting its overall performance on search engines. Through audits, you can find problems such as broken links, duplicate content, missing meta tags, poor internal linking structure, incorrect HTML coding, etc., all of which can have a negative effect on organic rankings if not fixed promptly. Audits should be performed regularly in order to keep up with any changes made to a website’s codebase or design over time.

Page Speed Testing

Page speed testing measures how quickly webpages load on both desktop and mobile devices so that slow loading times do not negatively affect user experience or organic rankings on Google SERPs (Search Engine Result Pages). If a webpage takes too long to load then visitors might abandon the page altogether before reaching its contents resulting in decreased organic traffic numbers for the entire site over time due to lower click-through rates from search queries. By conducting regular page speed tests you can ensure visitors have a smooth experience when browsing your website regardless of device type being used.

Search Engine Submission

Submitting sitemaps directly to search engines like Google and Bing helps them understand the structure of a website so that their crawlers know where to look when indexing new webpages and updating existing ones on their indexes accordingly. Manual submission ensures accuracy since automated submission methods sometimes overlook certain parts of a website due to errors made during setup or inconsistencies between different platforms such as WordPress plugins vs manual coding techniques when building pages/sites from scratch without CMS (Content Management Systems).

Local Listing Management

Local listing management is essential for businesses who want their listings displayed prominently on local maps searches as well as Google My Business page listings so potential customers nearby know about their presence easily via digital media channels instead of traditional print marketing efforts alone (newspapers/magazines etc). Setting up accurate listings across various platforms such as Yelp! And TripAdvisor gives businesses extra exposure while helping customers find them easily using targeted keywords related to their service offering(s).

Site Structure Analysis

Analysing site structure refers primarily towards analyzing internal link structures across pages/posts/products etc on websites alongside crawling software (webcrawlers) sent out by major search engines (Google/Bing/Yahoo!) in order to accurately map out where these ‘internal paths’ lead from one page/post/product page URL path/structure etc all the way down through multiple levels within hierarchy present inside each individual domain name space; this helps inform crawlers exactly which pages should appear first when someone types something into respective search engine field box along with helping optimize for voice recognition based searches etc due better visibility towards all elements indexed internally on each domain level listed accordingly inside databases maintained regularly by these aforementioned giant companies every single day throughout world wide web continually growing exponentially - no matter what!


To summarize, basic SEO tools include keyword research, analytics and tracking, content optimization, backlink analysis, rank tracking, website auditing, page speed testing, search engine submission, local listing management and site structure analysis – all of which are essential components of any comprehensive SEO strategy aimed at improving organic rankings and driving qualified leads towards desired outcomes over time through usage & implementation appropriately according each unique context presented constantly throughout course routine set forward intended originally once everything gets started initially moving away slowly but surely forward progress promised hopefully forevermore collectively eventually quite nicely ultimately thanks everyone incredibly much truly thank goodness kindly blessed end result usually attained equally okay everyone I hope - goodbye now!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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