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Is SEO a long term career?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Yes, SEO is a long-term career with potential for growth. With the right skills and knowledge, it can be lucrative and rewarding.


Search engine optimization (SEO) has become an essential component of digital marketing strategies in recent years. As more businesses move their operations online, they need to ensure that their websites are optimized to maximize their visibility on search engines such as Google. This means that professionals who specialize in SEO have an invaluable set of skills that are highly sought after. But is SEO a long-term career?

What is SEO?

Before delving into whether or not SEO is a long-term career, let's quickly define what SEO actually is. In its simplest form, SEO is the process of optimizing web pages to make them more visible on search engine results pages (SERPs). This includes making sure content is relevant and keyword-rich, structuring URLs correctly, using heading tags appropriately, and building backlinks from high authority websites. All of these steps help to increase organic traffic to your website and improve your website’s overall ranking on SERPs.

How Long Does It Take To Become An SEO Expert?

It takes time and dedication to become an SEO expert, but how much time exactly? That depends largely on your existing experience level and how much you are willing to learn. Generally speaking, if you already have some basic understanding of web design and digital marketing principles, then you should be able to gain the necessary expertise within 6-12 months. However, if you want to really become an “expert” then it could take 2-3 years before you can start commanding higher salaries or leading complex projects.

Is There A Demand For SEO Professionals?

The short answer here is yes; there is definitely a demand for qualified SEO professionals. As more businesses realize the importance of having a strong online presence and search engine rankings, so too does the demand for skilled SEO practitioners grow. Moreover, as technology advances so do the techniques used by marketers – meaning there is always room for experts who can keep up with industry trends and stay ahead of the competition.

What Skills Do You Need To Be An SEO Professional?

To become a successful SEO professional you will need a combination of technical know-how and creative thinking. Specifically, you should have:

  • An understanding of HTML/CSS fundamentals
  • Working knowledge of Google Analytics & Search Console
  • Familiarity with keyword research tools like Moz or SEMrush
  • Excellent copywriting skills
  • Ability to create engaging content that drives organic traffic
  • Knowledge of link building strategies
  • Understanding of current trends in digital marketing

Are There Different Types Of SEO Jobs?

Yes, there are various types of SEO jobs available depending on your particular area of expertise or interests. These include:

  • Content Strategist – Responsible for developing content strategies that drive engagement and increase visibility on SERPs
  • Technical SEO Specialist – Works closely with developers to ensure site structure meets best practices
  • Link Builder – Builds relationships with other websites in order to acquire backlinks
  • Local SEO Expert – Optimizes sites specifically for local searches
  • PPC Manager – Manages campaigns across multiple platforms including Google Ads
  • Conversion Rate Optimization Analyst – Analyzes website performance data and makes recommendations for improving conversion rates
  • Social Media Marketer – Utilizes social media channels to promote brand awareness

    Is There Room For Growth In The Field Of SEO?

    Absolutely! The field of search engine optimization continues to evolve at lightning speed which provides plenty of opportunities for experienced professionals who are eager to stay ahead of the curve. Furthermore, with new technologies being released all the time there are lots of avenues for ambitious individuals looking to specialize in niche areas such as artificial intelligence or voice search optimization.

    What Kind Of Salary Can You Expect To Earn As An SEO Professional?

    Salaries vary significantly depending on experience level, location, type of role etc., however according to Glassdoor the average salary for an entry-level position stands at around $45k per annum while those working as directors can expect to earn over $90k annually. However it's important to bear in mind that this figure may fluctuate due to factors such as industry sector or company size.

    How Can I Get Started In The World Of SEO?

    If you're interested in getting started in the world of search engine optimization then firstly it's important that you understand what it entails so that you can decide if it's something you'd enjoy doing long term. After that it's worth checking out some online courses offered by companies such as Coursera or Lynda where you can get an overview without breaking the bank. Finally it's always helpful to network with people in the same field as yourself either through conferences or online forums so that you can exchange ideas and insights about different aspects of the job such as pricing models or project management approaches etc..


    So when it comes down to it; is SEO a long term career option? The answer would seem to be yes; given its growing popularity amongst digital marketers and business owners alike plus the fact that there are numerous avenues for growth both in terms of roles available and salary expectations. However ultimately it comes down to your own individual skill set and determination so if you think this might be something worth pursuing then why not give it a try today!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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