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How many stages of SEO are there?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Generally, there are three main stages of SEO: keyword research, on-page optimization and link building.

Introduction to SEO Stages

Search engine optimization (SEO) is an ever-evolving strategy used by businesses to increase their visibility in search engine results pages (SERPs). As the algorithm and best practices change, the number of stages involved in an effective SEO campaign will vary, but the basic stages are typically consistent. In this article we’ll explore how many stages of SEO there are, what they involve and why they’re important for achieving top rankings.

What Are the Three Main Stages of SEO?

The three main stages of SEO can be broken down into keyword research, on-page optimization and link building. Let’s take a closer look at each one.

Keyword Research

When it comes to SEO, keyword research is critical. By understanding which words and phrases your target audience is using to search for information related to your product or service, you can optimize your website content and meta tags for those terms. You can also use the keywords you discover to create new content ideas that will attract more visitors to your site.

On-Page Optimization

Once you’ve identified the keywords you want to target, the next step is optimizing your webpages for them. This includes writing content that includes relevant keywords and creating meta tags that accurately describe each page. It also involves ensuring that all images have appropriate alt text and that all internal links are working properly. Finally, it’s important to make sure all URLs are optimized for both humans and search engines.

Link Building

Link building is an essential component of any successful SEO strategy. By building quality links from other websites back to yours, you can improve your website's authority in the eyes of search engines and boost its rankings in SERPs. Quality links should come from reputable sources such as industry websites, blogs and forums that relate to your business or niche.

Why Are These Stages Important?

These three stages are important because they work together to help improve your website’s visibility in SERPs. By performing keyword research, you can ensure that you’re targeting terms that people are actually searching for; by optimizing your pages for those terms, you can make sure they show up when users do searches; and by building quality links back to your site, you can improve its overall authority with search engines and boost its chances of showing up in the top spots in SERPs.


In conclusion, there are three main stages of SEO: keyword research, on-page optimization and link building. While these stages may vary depending on the specifics of a particular project, they form the foundation for any successful SEO strategy and must be implemented correctly in order to achieve optimal results.

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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