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How many H2 tags should be on a page?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: A page should not have more than one H2 tag.


Headings are an important part of web design and SEO, so it's important to understand the importance of them. In this article, we'll look at how many H2 tags a page should contain, and why it matters. We'll also discuss some best practices for using H2 tags on your website.

What is an H2 Tag?

An H2 tag is a type of heading used in HTML coding. It's typically used as a subheading, following an H1 (main) heading. It's denoted by two pound signs (#) followed by the heading text between angle brackets (< >). For example: <h2>This is an H2 tag</h2>.

Why Use H2 Tags?

H2 tags help break up long pages of content into smaller sections, making them easier to read and navigate. They also help search engines better understand the structure of your page and what each section is about. As such, they can be important for improving your page's SEO ranking.

How Many H2 Tags Should You Have On A Page?

Ideally, you should only use one H2 tag per page - any more than that can confuse search engine crawlers and could result in lower rankings for your site. Of course, there may be exceptions where more than one H2 tag is needed to properly organize your content - if that's the case, make sure to add in other headings (such as h3 or h4 tags) to provide further clarity.

Best Practices for Using H2 Tags

When using H2 tags on your page, here are some best practices to follow:

  • Make sure all your headings are relevant to the content on the page; don't stuff keywords into them just for SEO purposes.
  • Keep the length of each heading short and concise; limit yourself to no more than 60 characters per line (including spaces).
  • Be consistent with formatting; keep all headings either upper case or lower case throughout the entire page.
  • Try to incorporate keywords naturally into your headings wherever possible; this will improve your chances of getting good organic search results.
  • If you need multiple levels of subheadings on a single page, start with an h3 after your h2 tag and work down from there. This will make it easier for readers to follow along with the structure of your content.

    What Other Headings Are There?

    In addition to h2 tags, there are four other types of headings available for webpages: h1 (the most important), h3, h4, and h5 (the least important). Generally speaking, you should use the most specific heading level necessary to accurately describe the content that follows it - anything beyond that tends to be unnecessary clutter. However, if you're dealing with very large amounts of content that needs breaking up into several distinct subsections, then additional headings might be warranted.


    Using headings effectively can go a long way towards improving both the user experience and SEO performance of a webpage. While you shouldn't use too many headings on a single page (especially not multiple h2 tags), having at least one is still recommended for both organizational and search engine optimization purposes. Following the best practices outlined above will ensure that you get maximum benefit out of using these valuable HTML elements!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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