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How do you write SEO in 4 easy steps?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Writing SEO involves keyword research, content optimization, link building, and website optimization.


Search engine optimization (SEO) is a critical part of any successful online marketing strategy. It’s the process of making sure your website and its content are optimized to rank well in search engines like Google, Yahoo, and Bing. Writing SEO effectively requires four steps: keyword research, content optimization, link building, and website optimization. In this article we will discuss each step in detail so you can get started writing SEO for your own website or business.

Step 1: Keyword Research

The first step to writing SEO is conducting keyword research. This involves researching popular keywords related to your product or service that potential customers might use when searching for it on search engines. To do this, you can use a variety of tools such as Google Adwords Keyword Planner or Moz's Keyword Explorer tool. These tools will help you identify which keywords are most popular and have the highest search volume so you can focus your efforts on those terms.

Step 2: Content Optimization

Once you have identified your target keywords, the next step is to optimize your website’s content for those keywords. This involves using the keywords throughout your pages’ copy and meta tags, as well as optimizing other elements such as headlines, titles, images and more. When optimizing content for SEO it’s important to make sure you don’t overdo it - too many keywords can lead to being penalized by search engines. You should also aim to create quality content that provides value to users rather than just focusing on SEO alone.

Step 3: Link Building

Link building is another important aspect of writing SEO. This involves creating links from other websites back to yours in order to improve its ranking in search engine results pages (SERPs). The more high-quality links pointing back to your site, the better chance you have of getting a higher ranking. Some common techniques for link building include guest blogging, submitting press releases, social media engagement, directory submissions and more.

Step 4: Website Optimization

The final step in writing SEO is website optimization. This involves optimizing various elements of your website such as page speed, loading times, mobile friendliness and overall user experience (UX). Making sure your site is optimized for all devices and browsers is essential for good rankings in SERPs since many people now use mobile phones or tablets when browsing the internet. Additionally, ensuring that your webpages load quickly will also boost their rankings as slow loading times can be a major turnoff for visitors who expect fast results when they click on a result in the SERP listings.


Writing SEO requires an understanding of how search engine algorithms work and how best to optimize a website or webpage according to their guidelines. It also requires staying up-to-date with changes in algorithms as these tend to happen frequently and without much warning. By following the four steps outlined above - keyword research, content optimization, link building, and website optimization - you can successfully write SEO that will help increase visibility for your brand or product online.

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

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