Setup a Call Today - Click Here

Do SEO jobs pay well?

Author, Hayden Russell
January 4, 2023

30 Sec Answer: Yes, SEO jobs can pay very well depending on experience and location. On average, an entry-level SEO specialist earns about $50,000 a year, while experienced professionals may make upwards of $90,000 or more.


Search engine optimization (SEO) is the practice of increasing the visibility of websites and webpages on search engine results pages (SERPs). It involves techniques such as optimizing content for specific keywords, developing link building strategies, and utilizing social media to drive traffic. SEO specialists are employed by organizations looking to improve their online presence and attract more visitors. But how much do these jobs actually pay?

What Is SEO?

SEO is the process of optimizing a website or webpage so that it appears higher up in SERPs when people search for certain terms related to your business. It's important because the higher your site ranks, the more likely you'll be to get more clicks—and thus more customers—to your business. To achieve this goal, SEO experts must have knowledge of coding, copywriting, keyword research, link building, analytics and other areas.

What Does An SEO Specialist Do?

An SEO specialist is responsible for creating strategies to increase a website’s visibility in search engine results pages. This includes researching keywords relevant to the business’ products or services; ensuring that all website content is optimized for those terms; optimizing existing content with targeted keywords; and creating new content targeting particular topics or phrases. They must also monitor website performance on SERPs over time and implement changes where needed to maintain good rankings.

How Much Do SEO Specialists Earn?

The exact salary for an SEO specialist depends largely on their experience level, industry sector they work in, and location. Generally speaking though, entry-level positions usually earn around $50k per year while experienced professionals can easily earn over $90k annually. Salaries tend to be higher in larger cities like New York City or San Francisco than smaller towns and rural areas. Additionally, salaries may be affected by the organization size, industry sector they work in (for example tech companies tend to offer higher salaries), and whether they work freelance or as part of a team.

What Are The Benefits Of Working As An SEO Specialist?

Aside from potential high salaries, there are several benefits associated with working as an SEO specialist. These include having flexible hours; working remotely from home if desired; and being able to use various tools and techniques to optimize sites for improved ranking in SERPs. You'll also learn valuable skills such as keyword research, analytics monitoring, coding languages like HTML/CSS/JavaScript/Python etc., link building tactics, understanding user behavior patterns etc., which can help you stand out from other job candidates in future roles.

What Skills Are Required For An SEO Job?

To become an effective SEO specialist requires both technical and creative skillsets:

  1. Technical Skills – Understanding of coding languages such as HTML/CSS/JavaScript/Python; Knowledge of popular CMS systems such as WordPress/Magento; Ability to read & understand complex data sets; Familiarity with analytics platforms such as Google Analytics & Adobe Analytics; Proficiency with popular marketing automation & CRM software systems such as Salesforce & Marketo; Understand basic concepts such as 301 redirects & nofollow links; Use different types of online tools & services like Screaming Frog & SEMrush; Basic understanding of UX principles & best practices etc..
  2. Creative Skills – Good writing ability & communication skills; Research skills – Identifying & understanding user intent behind certain queries; Outreach skills – Developing relationships with other businesses through networking & collaboration activities; Content strategy creation & execution ability – Creating plans based on research findings etc..
  3. Analytical Skills – Being able to analyze data accurately using tools like Excel spreadsheets etc.; Interpretation of reports generated by analytics programs like Google Analytics etc.; Strategizing based on findings from report analysis etc..

    Where Can I Find Jobs In SEO?

    There are many places to find jobs in SEO including dedicated job boards such as Indeed or SimplyHired; recruitment agencies specializing in digital marketing roles; freelance marketplaces such as Upwork or Freelancer where you can post your own profile listing your services; traditional job sites like Monster or LinkedIn; general classifieds sites like Craigslist etc.. Additionally attending events organized by local meetup groups dedicated to digital marketing topics is also a great way to network with potential employers who may have current openings for suitable candidates.

    How Can I Prepare For A Career In SEO?

    In order to become a successful professional in this field it’s important to stay up-to-date with developments in the industry so it’s highly recommended that you undertake regular training courses related to SEO topics such as keyword research methods, link building tactics, Google Analytics usage etc.. Additionally gaining certifications such as Google Ads Certified Professional status will give you added credibility when applying for positions within this field too.

    Final Thoughts On The Pay For SEO Jobs

    Overall it’s safe to say that yes - there are plenty of opportunities available for those interested in pursuing careers in search engine optimization which often come with competitive salaries depending on experience level and industry sector they specialize in. Those willing to put in the hard work towards improving their skill set will find themselves well rewarded financially plus gain access to exciting challenges which require creative problem solving too!

About the Author:


My name is Hayden Russell. I am the owner of Revenue Raccoon which is a digital marketing agency near Fort Worth, TX. I've been involved with some form of internet marketing since I was 10 years old making money through a semi-viral YouTube video that I made. This got me hooked on making money through the internet. Nowadays, I focus on helping local businesses use the power of Search Engine Marketing (SEO, SEM) to efficiently generate more demand for their business. Some examples of companies I've worked with are Moody AC Repair and LeadEasily.

While some claim to get quick wins with SEO they are often using blackhat tactics that will end up wreaking havoc on your site's rankings. I don't cut corners or use shady tricks. I do things the hard way and get my clients long-lasting results.

Owner, Revenue Raccoon

Hayden Russell

Ready for Action?

Schedule a Digital Marketing Strategy Call today with our CEO!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram