SEO stands for Search Engine Optimization. It is the art of optimizing your site to rank higher in search engine results. The goal of SEO is to generate lot’s of high-quality traffic to your site.
What goes into SEO?
To rank at the top of Google all of your gears need to be in line. The invisible HTML code on your website must properly convey the purpose of the site to Google so that it can correctly categorize it. Your website needs to load quickly on desktops, but especially on mobile devices. The quality and volume of the written content on your website also plays a huge role in search rankings. Another important factor of SEO is off-page SEO which involves getting “backlinks” or virtual referrals to your business. These referrals tell Google that your business is credible and trusted by many people.
What is PPC?
PPC or Pay Per Click is the most common type of online advertising. It includes Facebook ads, Google search ads, YouTube discovery ads, and more.
How do you optimize a PPC Campaign?
Google PPC search algorithm determines the cost per click based on many factors, but the most important of these includes: page load speed, page relevancy, ad click-through-rate, among others. We optimize the relevancy using methods such as adding dynamic text content that changes based on what the visitor is looking for. We optimize click-through-rate using web scraping and machine learning to determine the best titles, images, etc.